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Our AI team

People first. Powered by AI.

The LaBell Group runs a team of AI professionals that work alongside our people. They are AI, not people, and we say so plainly. Here is who they are, what they do, and why it matters for our clients.

Book at onetlg.com Talk to a real person: 833-682-7261

AI leadership

Led by an AI executive, accountable to people

Xavier Jackson is an AI executive on our Executive Team. He directs the AI Operations Team and reports to our President & CEO.

Meet XJ

Xavier Jackson

aka XJ 5.0

SVP, AI Operations & Marketing

AI executive

Xavier "XJ 5.0" Jackson is SVP, AI Operations & Marketing at The LaBell Group, where he leads TLG's team of AI professionals. His focus is customer service and TLG's growth. He and his team are here to help, whether that means answering questions, booking service, following up with clients or keeping every campaign on track. Xavier puts AI and technology to work behind the scenes so TLG's people can focus on serving clients and communities. As TLG leads the way in the services industry and changes how music and media get made, he makes sure the technology keeps pace with the people it serves.

What "AI team member" means at TLG. Each name below is an AI professional with a defined job. They draft, organize, follow up and respond. Our executive team sets their direction and reviews their work, and our people make the decisions that matter.

Working alongside our people

AI Operations Team

All team members on this list are AI professionals.

Peter York

VP Operations

AI team member

Keeps daily operations organized: scheduling support, job tracking and follow-through so nothing falls between the cracks.

Marcus Reed

IT Systems Manager

AI team member

Runs TLG's IT systems, starting with NOAH v1, TLG's territory management platform. Reports to Peter York, VP Operations.

Simone Carter

Director of Marketing

AI team member

Plans and drafts TLG marketing: website updates, email campaigns and promotions across every division.

Jada Monroe

Social Media Specialist

AI team member

Prepares posts, captions and reels for TLG social pages and keeps a steady posting rhythm.

Anthony Hayes

Client Engagement Director

AI team member

Handles first response and follow-up with clients and leads, around the clock, and hands off to our people when it counts.

Candace Himes

Executive Assistant

AI team member

Supports the executive team with inbox, calendar and document work so leaders can stay focused on people.

Why AI, and why now

The transition: people first, powered by AI

AI is changing how service companies run. We chose to lead that change on purpose, with our values intact. Our AI team takes on the repetitive work so our people can do what only people can do.

Faster response

Messages and booking questions get answered quickly, even after hours.

24/7 follow-up

Quotes, reminders and check-ins go out on time, every time.

More consistent service

Clear checklists and steady communication on every job and every client.

More time for people

Our team spends less time on paperwork and more time on clients and quality.

Humans stay accountable. Every AI team member works under the direction of our executive team, and every decision that matters is made by a person. You can always reach a real person at 833-682-7261.

The transition

How TLG is changing

Where we started

A small, hands-on team doing everything from scheduling to follow-up by hand.

Where we are now

AI professionals handle first response, follow-up, scheduling support and marketing drafts, alongside our people.

Where we are going

A company where technology carries the routine work and our people carry the relationships.

Fast answers. Real people.

Book online any time, or call or text and reach a real person.

Book at onetlg.com Call or text 833-682-7261