The team that holds the standard.
Executive leadership for The LaBell Group and all TLG divisions, supported by an AI Operations Team that works alongside our people.
Executive leadership
Reach our leaders directly. Every executive email below goes straight to that person.
Xavier Jackson
Xavier "XJ 5.0" Jackson is SVP, AI Operations & Marketing at The LaBell Group, where he leads TLG's team of AI professionals. His focus is customer service and TLG's growth. He and his team are here to help, whether that means answering questions, booking service, following up with clients or keeping every campaign on track. Xavier puts AI and technology to work behind the scenes so TLG's people can focus on serving clients and communities. As TLG leads the way in the services industry and changes how music and media get made, he makes sure the technology keeps pace with the people it serves.
AI Operations Team
These team members are AI professionals, not people. They work under the direction of our executive team and Xavier Jackson, SVP, AI Operations & Marketing.

Peter York
Keeps daily operations organized: scheduling support, job tracking and follow-through so nothing falls between the cracks.

Marcus Reed
Runs TLG's IT systems, starting with NOAH v1, TLG's territory management platform. Reports to Peter York, VP Operations.

Simone Carter
Plans and drafts TLG marketing: website updates, email campaigns and promotions across every division.

Jada Monroe
Prepares posts, captions and reels for TLG social pages and keeps a steady posting rhythm.

Anthony Hayes
Handles first response and follow-up with clients and leads, around the clock, and hands off to our people when it counts.

Candace Himes
Supports the executive team with inbox, calendar and document work so leaders can stay focused on people.
The transition: people first, powered by AI
AI is changing how service companies run. We chose to lead that change on purpose, with our values intact. Our AI team takes on the repetitive work so our people can do what only people can do.
Messages and booking questions get answered quickly, even after hours.
Quotes, reminders and check-ins go out on time, every time.
Clear checklists and steady communication on every job and every client.
Our team spends less time on paperwork and more time on clients and quality.
Talk to a real person
Our people are always a call or text away.

